October 2025

India’s Global Capability Centers – The New Innovation Engine

India’s Global Capability Centers: The New Innovation Engine /

India’s Global Capability Centers: The Transformation & the Road Ahead India’s place in the global business ecosystem has transformed dramatically over the past decade. At the heart of this transformation lie Global Capability Centers (GCCs) — offshore operations by multinational corporations (MNCs) that deliver not just cost-efficient services, but high-value innovation and strategic functions. Here’s […]

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Customer Experience Workshop – CX Strategy – Touchpoints – Journey Mapping

customer experience workshop /

🧩 What is Customer Experience (CX)? Customer Experience (CX) refers to the overall perception and feelings that customers have about a brand or organization based on their interactions across all touchpoints—before, during, and after a purchase. It includes every aspect of the customer journey — marketing, sales, product use, customer support, and even post-purchase engagement.

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